Vice President Kamala Harris is riding a wave of viral trends and memes as she pursues the Democratic nomination for president. Most notably, Harris is now being connected with the Gen Z “brat” movement, which was made popular by singer Charli xcx’s new album. Kalen Allen, a content creator who has participated in social media strategy sessions with the Biden administration, joins CBS News with more on the Harris campaign’s success online.
![Gold Creek LLC Advertising](https://www.goldcreekllc.net/wp-content/uploads/2024/05/Gold-Creek-LLC.png)